Cedarburg Strawberry Festival
Skills: Collaborative work, composition, illustration, layout design, typography
Software: Adobe InDesign, Adobe Photoshop
Project: Campaign design
Process: The Cedarburg Strawberry Festival is a lively summer event held in historic downtown Cedarburg, WI, featuring live music, family activities, wine tasting, and plenty of strawberry-themed treats. To capture the festival’s welcoming, handmade feel, I began by sketching layout ideas, building a moodboard, and experimenting with watercolor brushes in Photoshop. After refining the design through team critiques, the final poster was completed and passed on to Jess Grunewald to create social media assets.
Text on poster: Join us at the annual Cedarburg Strawberry Festival in the historic downtown of Cedarburg, WI. We celebrate all things strawberry. Visitors enjoy treats like strawberry wine, fresh strawberries, and strawberry shortcake while exploring artisan vendors and live music. This lively event blends delicious flavors with the town’s historic backdrop.
Poster by Emily Welsh
As Art Director, I created key assets and designed the event poster for the Cedarburg Strawberry Festival. I handed off my key assets to Jess Grunewald to create promotional ads for the event with given specifications of various sizes.
Jess Grunewald constructed the website header and Instagram posts below with my direction and my created assets. We went through two revisions before completing the final design.
Maryssa Welter's Cedarburg Strawberry Festival Poster
Choosing to go for a vector illustration for her design, she created the key assets and designed the event theme and poster below.
Text on poster: Come experience the delightful charm of Historic Cedarburg, where you can indulge in all things strawberry!
Poster by Maryssa Welters
As a Production Designer, I used Maryssa's assets to create promotional ads for the event within the given specifications of various sizes. We went through two revisions before completing the final design.
